Shtick is a Jewish hospitality concept for the everyday yenta, founded by fifth-generation Jewish New Yorker Jacqueline Lobel.

Raised in a modern-day shtetl called Flatbush, Jacqueline found her Jewish identity less in religious institutions than in the sights, smells, and sounds of Jewish gatherings — the scent of a home on Friday night, the puckery punch of herring, the clatter of serving platters, the anticipation of a holiday meal, and the glorious chaos of Jewish family life.

After a decade producing food and travel documentaries, Jacqueline turned her obsession with food, storytelling, and Jewish New York into Shtick. What started as a series of pop-ups has grown into a full-fledged hospitality concept — creating space forJewish culture, big tables, good food, and endless chutzpah.